| Operational | Financial | Strategic | Industry |
| Shorten development time | Improve return on assets | Establish or enhance strategic position | Increase market share |
| Increase productivity | Avoid costs | Introduce competitve productd | Improve market position |
| Increase capacity | increase discretionary spending as a percentage of budget | Increase professionalism of organization | Increase repeat business |
| Increase reliability | Decrease non-discretionary spending | Improve customer satisfaction | Take market leadership |
| Minimize risks | Increase revenues | Provide better quality | recognized as producer of reliable or quality products or services |
| Improve resource utilization | Increase margins | Provide customized offerings | Recognized as low price leader |
| Improve efficiencies | Keep spending to within budget | Introduce new products or services | Recognized as compliant to industry standards |